I started up
PlayPassGames - Your #1 Source For Free Online Games about a year and a half ago with one big (above all my other goals) to be the gamesite that people talk about for having the latest games. The site where kids will tell there friends they found this "Super Sweet" game on. That is what I'm striving for.
About a month ago (maybe a little longer), I bought a script for the arcade instead of my manually labor html pages. In the process I lost pagerank (3 to 1) and I also lost some visits (since my site was down about 5 days as I was setting up the script). Now I'm up and running. Running strong.
I've just had a professional logo made, and I'm not working on a splash game intro.