Banner Exchange Networks Comparison

[GamesBannerNet]

Dear forum mates,

There is some data that I would like to share with you. I suppose this should be interesting for all of us, because we use banner exchanges and they influence our sites.
The data was obtained from the following sites: dressupmix.com (dress up games, mostly female audience, from 8 to 15 years of age; over 70 000 visits daily), arcadecasual.com (arcade games, mostly male audience, from 12 to 19 years of age; over 2000 visits daily), freegamescasual.com (downloadable arcade games, mostly female audience, from 12 to 25 years of age; over 2000 visits daily).

The networks under analysis are: Funklicks.com, Gamecetera.com, Arcadebanners.com, and Gamesbannernet.com. The data is taken for the week from 11th to 17th of May.

Funklicks.com (placed on arcadecasual.com):
GA stats of traffic:
Traffic registered by google: 64% of declared clicks
Bounce rate: 72%
Pages per visitor: 2.6

Gamecetera.com (placed on freegamescasual.com)
GA stats of traffic:
Traffic registered by google: 54% of declared clicks
Bounce rate: 60%
Pages per visitor: 1.66

Arcadebanners.com (placed on arcadecasual.com, dressupmix.com, freegamescasual.com )
GA stats of traffic:
Traffic registered by google: 52% of declared clicks
Bounce rate: 40,3%
Pages per visitor: 4.28

Gamesbannernet.com(placed on dressupmix.com, freegamescasual.com)
GA stats of traffic:
Traffic registered by google:71% of declared clicks
Bounce rate: 33.25%
Pages per visitor: 5.39


If you have any data about your own statistics – don’t hesitate to post it here.
Thanks in advance.